3 Quiet Ways Women Abandon Themselves (+ Identity Shifts to Stop)

The most dangerous way women abandon themselves isn’t loud or obvious.
It’s hidden in how we over-give, stay silent, and sacrifice our needs to feel worthy.
We call it selflessness. But it’s actually self-abandonment – disguised as being the “good girl.”
In this post, I’ll show you 3 quiet ways women abandon themselves daily (without even realising it), and how to shift your identity so you stop betraying yourself and start leading from self-worth – not guilt.
Have you ever automatically said “sorry” for taking up space, having opinions, or asking for what you need? Lied awake at night replaying conversations, wondering if you said the “wrong” thing? Felt resentful towards people you’ve helped, then immediately guilty for that resentment?
You’re not alone.
A staggering 68% of women report regularly prioritizing others’ needs over their own, according to YouGov research. Research shows 56% of women describe themselves as people-pleasers compared to only 42% of men. The conditioning starts early and runs deep.
The advice you’ve probably heard?
“Just set boundaries! Practice self-care! Say no more often!”
But that surface-level approach doesn’t work because these patterns aren’t habits – they’re identity programs running in your subconscious mind.
The real shift isn’t learning better boundaries – it’s recognizing that these patterns aren’t personality flaws, they’re survival mechanisms your nervous system developed to keep you safe and accepted.
Because deep down, you learned that if you didn’t give all of yourself, you’d be called difficult, selfish, or worse – get abandoned.

Women who break free from self-abandonment completely rewire their identity at the deepest level. They stop seeing themselves as women who must earn love through sacrifice and start embodying the truth: they’re worthy simply because they exist.
Want to explore How to Take Up Space When You Were Taught to Shrink? This goes into the identity-level shifts required to rise up.
Step 1: Recognise the “Good Girl” Programming
This good girl programming is sneaky. It’s hidden in the thoughts, emotions and behaviors you wouldn’t think to check.
It gets you believing that you must be ‘good’ to be loved, but what does that mean?
Common Behaviors You’ll Recognize:
- You automatically offer to take on extra work before anyone even asks, positioning yourself as the martyr – the “good one” who always helps
- You follow the crowd instead of your own desires because you assume the majority must be right, so you don’t offer your own opinions and avoid being “difficult”
- You redo work multiple times because it’s “not good enough,” believing that being flawless makes you the “good” employee/friend
- You minimise your achievements so others don’t feel threatened, because being humble makes you the “good” woman
Each of these feels natural, even virtuous. But they’re actually ways you’ve learned to shrink and abandon yourself to earn love and acceptance.

Action Step: For one week, pause before automatically saying “yes” to requests or offering help. Ask yourself: “Am I doing this because I genuinely want to, or because I think it makes me ‘good’?”
Why This Is Hard: Your nervous system learned that saying no, having different opinions, or being imperfect equals rejection and abandonment – so you unconsciously became the good girl to avoid this. Questioning these behaviors feels genuinely dangerous to your deepest conditioning.
But this isn’t the truth – this is just an outdated identity that can be upgraded through subconscious reprogramming. (This is the foundation of my Identity Rebrand™ Method – helping women like you rewire these deep programs.)
Step 2: Reclaim Your Voice and Set Boundaries
Here’s the thing about people-pleasing – it’s not actually about being nice. It’s about being so worried about disapproval that you’d rather betray yourself than risk someone thinking poorly of you.
The key insight is recognising that true care, help and support for others doesn’t require you to sacrifice yourself.
Common Behaviors You’ll Recognize:
- You change your opinions to match whoever you’re speaking with
- You feel physically responsible for other people’s emotions and reactions, and mould them so you don’t rock the boat
- You say yes when you mean no, then spend the entire time feeling resentful and deep down angry with yourself
- You avoid conflict – or even the perception of conflict – even when it means betraying your own values. Because deep down, keeping the peace feels safer than being fully authentic.

Every time you suppress your voice, you’re showing people that your opinions don’t count. They learn you’re the “easy-going” one who always says yes, so they stop consulting you altogether.
Action Step: For one week, practice stating your opinions without softening them with “maybe,” “possibly,” or “I could be wrong, but…” This simple assertiveness training exercise helps you reclaim your voice without aggression.
Why This Is Hard: You built your identity around keeping others comfortable. Your mind believes that if you stop people-pleasing, you’ll be abandoned – because you’ve never discovered whether people love you or just love what you do for them.
Setting boundaries isn’t just about saying no – it’s about reprogramming your core beliefs about who you are and what you deserve.

Step 3: Redefine Your Worth Beyond Service
You’ve spent so long measuring your value by how much you give that you’ve forgotten you’re worthy simply because you exist.
The transformation happens when you recognize that your worth isn’t a performance review – it’s not based on how helpful, productive, or useful you are to others.
Common Behaviors You’ll Recognize:
- You measure your worth by how much you help others, feeling valuable only when you’re needed
- You feel guilty when you’re not being productive, as if rest equals laziness
- You struggle to receive help or gifts from others without immediately trying to pay them back
- You push through exhaustion because others are depending on you, ignoring what your body and emotions are telling you
Each time you do this, you’re reinforcing the lie that you only matter when you’re serving others.
Action Step: Practice receiving without immediately reciprocating. When someone compliments you, just say “thank you” instead of deflecting. When someone offers help, accept it without feeling like you owe them.
Why This Is Hard: Your identity was built on being useful. Existing without proving your worth feels terrifying to a system that equates rest with rejection.
But here’s the truth about developing a worthiness mindset: you were born worthy, and nothing you do or don’t do can change that.
This identity shift from ‘worthy because I’m useful’ to ‘worthy because I exist’ is at the heart of The Identity Rebrand™ Method. It’s about becoming the woman who knows her worth isn’t negotiable.
“But if I stop being helpful and accommodating, people won’t like me anymore. I’ll end up alone.”
This fear is your nervous system trying to protect you based on outdated information.
The truth is, people who only appreciate you for what you do for them aren’t actually loving you – they’re using you. Real relationships thrive when both people can be authentic.
If you’re feeling overwhelmed by where to start, I’ve created a free guide called the Identity Rebrand Audit ™ – a guide to help you uncover the outdated beliefs keeping you small.
Real change requires identity transformation. Surface-level mindset work will only take you so far when you’re fighting against decades of conditioning.
The cost of staying in these patterns isn’t just exhaustion – it’s living your entire life as a ghost of who you could be. Every day you delay this work is another day you’re abandoning the woman you’re meant to become.

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Real transformation happens at the identity level – when you stop seeing yourself as someone who must earn love through sacrifice and start embodying the truth that you’re inherently worthy. This journey requires self-compassion as you unlearn decades of female conditioning.
Ready to stop abandoning yourself and start becoming the woman you’re meant to be? Be Her Now gives you the exact roadmap to reprogram these patterns.
Start with one small act of self-loyalty today. Become her.
Ready to make this real?
1. Be Her Now – A self-guided journey for the woman done hiding and ready to rise.
Rooted in the Identity Rebrand Method™ – Subconscious rewiring. Vision activation. Embodiment rituals.
£27. Start now and begin showing up as her – today.
2. Free Identity Rebrand Audit™ Guide – A bold first step toward the woman you’re becoming.
Uncover what’s holding you back and map your next-level self.
PS. Not ready to go all-in?
Subscribe to Wild Musings – weekly letters for the woman reclaiming her power, rewriting her story, and living by her own rules.
Think of it as whispers from your wildest self – bold truths, deep shifts, and permission to lead unapologetically, from the woman you were always meant to be.