From Hiding Your Desires To Fit In To Owning What You Truly Want
WILD MUSE
As women, we’re often restricted in how far we can push societal norms due to double standards in expectations. We’re told to ‘go for it, we can do anything,’ yet at the same time encouraged to ‘not want too much, to be grateful, and to be happy with what we’ve got.’ The most powerful thing we can do is question the narrative and shake off the shame connected with wanting more – or not wanting more. Both are okay.
What if wanting more wasn’t selfish – but sacred?
As women, we’ve been fed a confusing message: Be ambitious, but not too much. Dream big, but stay grateful. Want more, but don’t appear greedy.
We’re praised for playing by the rules, but shamed for stepping outside them.
So we shrink. We silence. We settle.
But your desires are not something to hide – they’re your compass. Whether you want more or less – both are valid. Your truth doesn’t need to be justified. It just needs to be honoured.
That’s what Be Her Now is – a call back to yourself, an invitation to stop dimming and start daring, to live as the most authentic version of you.
Why Surface-Level Fixes Don’t Stick
If you’ve ever wondered why affirmations, vision boards, or the latest self-help book haven’t created lasting change, it’s not because you’re broken or “not disciplined enough.” It’s because those approaches only scratch the surface.
The real struggle isn’t willpower – it’s conditioning. From a young age, your subconscious has been patterned to equate “playing small” with safety, and over time that conditioning becomes an identity. You may say you want more, but if deep down your identity is still tied to being the “good girl,” the “selfless one,” or the “caretaker,” your subconscious will sabotage any attempt to step into more – not because you’re weak, but because your brain is wired to keep you in the familiar.
That’s why the missing piece isn’t another crystal, mantra, or mindset hack. It’s an identity-level shift – a rebrand of who you believe yourself to be. Imagine the difference: from the identity of “I’m someone who always comes last” to “I’m a woman who goes after her desires with courage.” From “I have to hustle to prove my worth” to “I embody my worth because that’s just who I am.”
When you shift at the level of identity, your patterns, choices, and results transform effortlessly, because they’re aligned with who you are, not just what you’re trying to do. That’s exactly what the Identity Rebrand Method™ and guides like Be Her Now are designed to unlock.
Read More
For deeper understanding of how identity reprogramming works, check out:
The Identity Rebrand™ Method: How Powerful Women Stop Shrinking and Start Leading
Ready to make this real?
1. Be Her Now – The complete method to reprogram your subconscious, close the identity gap, and become Her permanently. 5-step roadmap + guided subconscious reprogramming audio + embodiment toolkit. £27. Get instant access.
2. Free Becoming Her: Vision Board & Identity Toolkit – Finally become her (not just visualize her). The complete method: vision board template + identity gap discovery + daily practices to embody her energy.
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